Three Things To Start A Great Video
Creating a great real estate video is an art. It’s about telling a story that resonates and engages the viewer, while also communicating your message effectively. The first few moments of your video are crucial in this endeavor. They set the stage for everything that follows. Three key elements should ideally be part of the start of a great real estate video. They are a captivating hook, a clear objective, and the introduction of the main characters or concept.
1. The Hook of A Great Real Estate Video
A captivating hook is the lifeblood of your video’s beginning. It’s the first thing the viewer sees or hears, the moment that will either pull them in or let them drift away. This hook could take many forms. It could be a dramatic scene that promises excitement if the viewer sticks around. Maybe it’s a thought-provoking question that stirs curiosity and makes the viewer want to know the answer. It might be a surprising fact that challenges what the viewer thinks they know. Whatever form it takes, the hook should make the viewer think, “I need to see what happens next.”
2. A Clear Objective of A Great Real Estate Video
Next, every great real estate video needs a clear objective. This is the “why” of your video. Why should viewers care? Why should they keep watching? Whether you’re trying to entertain with a hilarious skit, inform with a how-to guide, or inspire with a personal story, your objective should be apparent from the beginning. This isn’t about spelling out the entire plot in the first few seconds, but rather setting the tone and direction of the video. It’s the promise you make to your viewers that yes, a great real estate video has something valuable to offer you.
3. The Concept of A Great Real Estate Video
The final key element is the introduction of the main characters or concept. If your video features people, these are the protagonists your viewers will relate to. Viewers like to have someone to root for, someone who’s journey they can follow. If your video is instead centered around a concept (like an idea, a product, or a cause), this is the time to establish that concept in the viewer’s mind. This might be as simple corporate headshots as stating the topic outright or you might choose a more subtle approach. It’s like showing a series of images that suggest the concept. Either way, this is your chance to give your viewers something to connect with as they watch the rest of your video.
In conclusion, a captivating hook draws your viewers in social media content, a clear objective gives them a reason to stay, and the introduction of the main concept or characters gives them a connection to your content. Together, these elements create a powerful beginning to any great real estate video.
